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Desert Road

The innovation journey

Innovation isn’t like the cartoons, a simple flash of a bright idea above someone’s head.  Instead it involves a journey from initial idea to creating value from that idea.  These activities help explore maps for the journey and some of the landscape associated with it – including the roadblocks, dead ends and other features which make it such a tricky road to follow.


Click on the links to find particular activities for this theme or browse the A-Z list

Innovation isn't easy

Mapping the innovation process

Innovation success and failure

The way we do things around here

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