Market research toolkit
Necessity is the Mother of Invention.
But identifying market needs and converting them into opportunities for innovation requires a little more searching. Fortunately, there are plenty of tools which can help us with this task. For example:
Market segmentation, to find particular groups with the marketplace, who might have interesting needs
Customer personas, to help develop a profile of these people and help us target our innovations towards them
Voice of the Customer tools to help hear their voices and understand their needs in more detail
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Net promoter score, a widely used tool to explore customer experience
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Outcome driven innovation (jobs to be done approach)
empathic design, which add methods to help uncover hidden market needs that people perhaps can't articulate
conjoint analysis, a powerful tool to determine how people value different product or service attributes.
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For more on these and many other tools, click on the links below.