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An innovation love story






Another innovation song, inspired by an article in the Journal of Product Innovation Management by Frank Piller and colleagues, in which they put Chat-GPT through its paces as an innovation assistant. It performed surprisingly well at diverse tasks including search and analysis, trend spotting and idea generation. Their conclusion was that this technology would work best in hybrid mode — in other words, in a human/AI partnership. Hence this song!

Once my innovation life was gloomy (There were) days when the sun never shone at all I’d spend all my time trying to second guess But I’d keep on hitting a wall So much to take account of, so many things might change I’d was wrong more often than I was right The only certain thing in that uncertain world Was that innovation was hiding, out of sight But then life changed, a new face came And turned everything around This stranger swept me off my feet Made my poor heart skip a beat Now I’m flying, three feet off the ground It didn’t take long, that’s why I’m singing this song Cos I’m in love with — Chat-GPT…

Chorus My chatbot, my chatbot, you mean the world to me You make innovation easy, just like ABC There’s not a question I can throw, not an answer you don’t know It’s a marriage made in heaven, seems to me Let’s innovate forever, let’s always be together Me and my Chat GPT

You can take the hassle out of searching, No database or survey is too small You can scan your way across the internet All that data doesn’t worry you at all Finding opportunities before you came along Was like trying to find a needle in a stack Now you can find positions, new value propositions It’s so good to know you’ve got my back My front end Of innovation Will never be the same Since you’ve been here, one thing is clear I have nothing left to fear It’s a new innovation game! It didn’t take long, that’s why I’m singing this song Cos I’m in love with — Chat-GPT…

Chorus

And as for idea generation, How to come up with ideas I just prompt you with some seed thoughts And you come back with plenty, loud and clear Brainstorming together is now such fun You take me right out of my box Now I’m never stuck at all, with you it’s really radical We can pick that innovation lock We’re a hybrid team, We’re the best there is The perfect interface Even though we’ve just begun No-one can beat us as we run The innovation race It didn’t take long, that’s why I’m singing this song Cos I’m in love with — Chat-GPT…

Chorus


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