‘With every pair of hands you get a free brain!’ This flash of the blindingly obvious underpins the growing awareness in organizations of the huge potential their employees offer in terms of contributing to the innovation story. But mobilising such high involvement innovation wasn’t always easy - until the arrival of powerful collaborative platforms to enable it. These days organizations can engage thousands of people, not just amongst their workforce but out into their supply chains or customer base. Collaborative innovation offers organizations of all shapes and sizes – public, private, commercial and not-for-profit – the chance to accelerate and focus their innovation efforts.
Success is about much more than adopting and deploying a powerful tool; it requires skills and capabilities to use it well. In this interview Colin Nelson, Chief Consulting Officer for Hype (a major provider of innovation platforms) talks about the opportunities and also the strategic challenges for organizations exploring high involvement innovation.