Fashioning an innovation revolution
- John Bessant
- Jun 4
- 1 min read
Why Zara has a lot to celebrate at its fiftieth birthday party
May’s a good month for celebrating. Not least the arrival of spring here in Europe with (finally) some warmth and sunshine to reassure the tender shoots and buds which have spent the past month poling their heads out uncertain of the reception they’re going to receive. Now they are relaxing and rewarding us all with wonderful sights, sounds and fragrant smells.
It’s also a month of anniversaries, bringing its own crop of birthdays and jubilees to encourage celebration of achievements and landmark events,. And in amongst those historical and personal events we can find some innovation stories worth reflecting on and congratulating. Including one which revolutionized the clothes we wear. Because May 2025 marks the 50th anniversary of the founding of Zara
It’s worth a closer look, not least because its story represents system-level changes in the way we see things — business model innovations which changed the game. Such ‘paradigm shifts’ are relatively rare but they trigger a wave of accompanying product, process and market positioning change which reshapes the way the world works.
And watch a video version on my YouTube channel here
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