Ice cream dreams
- John Bessant

- 11 minutes ago
- 1 min read
The fascinating innovation history of our favourite food...
Here's a little taster for today’s post……!
(If you'd like to watch the whole video podcast, click here. Otherwise read on....)
Imagine one of those days, rare but wonderful, when the sun smiles down benignly. Strolling in the park, absorbing the warmth and being absorbed by the amazing spectrum of colour the summer leaves have to offer.
That’s what I was doing yesterday when my attention was taken by an ice cream.
Or rather to the face of a toddler who was very happily getting himself around an eminently lickable cone, with the usual results. I realised that we don’t really have to worry too much about the dietary impact on kids of ice cream in situations like these because 80% of the foodstuff was being liberally spread around his face, across his clothes or dripping sadly to the floor. Which prompted the idle thought (it was a very warm and lazy afternoon) about the possibility of non-melting ice cream and from there to reflections on the general pattern of ice cream innovation…..


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