Open innovation - the musical...!
Another innovation song....this time about open innovation. Written as part of the celebrations for Henry Chesbrough's retirement, you can listen to it here
And here are the lyrics....
We’ve been innovating now for quite a long time
It’s the big thing that has helped us to survive
Find new ways to do things, keep on learning down the line
It’s what keeps you and me – and companies – alive
We’ve learned how we can manage it, how to repeat the trick
All about the structures and routines
But the world still keeps on changing, so we need to change with it
Innovate our model, look through a new lens
Open innovation, these days it’s the name of the game
Open innovation, some things will never be the same
Put knowledge into motion, manage knowledge flows
From outside in to inside out, and everywhere it goes
Building knowledge networks but staying in control
And don’t forget the IP above all!
It’s what you know and who you know and how they all connect
That’s the innovation challenge of our time
Learning knowledge trading, we have to give to get
For that we need a whole new paradigm
That’s where our good friend Henry first came into the frame
Throwing down a challenge to the rest
Laying out the ground rules to play a whole new game
And giving us a label for the quest
But it’s more than just a paradigm, it’s more than empty words
Open innovation needs community
It’s building up relationships, mapping out new roads
Networking to link A with B and C
It’s research and publications, built from rich conversations
It’s conferences, workshops, seminars
And most of all it’s people sharing their ideas
In classrooms, companies – and bars!
So next time someone says to you, ‘we need to innovate’
And asks your advice about what is going on
Just explain in no uncertain terms the best recipe to date….
With open innovation you can’t go wrong!