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Innovation Tools

As someone working or studying in the field of innovation, you probably already know that there exists a wealth of tools and techniques to help you find your way through the innovation maze.

Magnifying Glass

Jobs to be done

A powerful tool for finding innovation opportunities, sometimes known as 'Outcome driven innovation'

Image by Nicolas Solerieu

Johari window

A tool for exploring different dimensions of a problem. It was created by psychologists Joseph Luft  and Harrington Ingham and they named their model "Johari" using a combination of their first names. It focuses on helping understand different perspectives from different stakeholders.

Image by Johan Godínez

Kano Methods

This is a useful market research tool which helps clarify the ‘voice of the customer’.

Creative Design

Lateral Thinking

A tool for solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic.

Paying Customer

Lead User Methods

A tool for identifying Lead Users, and understanding their role in the generation of new products.


Learning networks

A tool for understanding how to build and operate learning networks.

Creative Thoughts

Levels of Abstraction

This is a simple but powerful tool for finding new insights and perspectives on a problem issue. It involves finding analogous situations and transferring ideas which work in that context back to the original problem.


List Reduction

A tool for reducing a large list of items to a manageable few.

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