Innovation Tools

As someone working or studying in the field of innovation, you probably already know that there exists a wealth of tools and techniques to help you find your way through the innovation maze.

Street Art


A tool to help creative thinking.


A tool for exploring possible futures, incorporating potential critical events which might result in divergent paths or branches being pursued.

Seeing with New Eyes

An approach which tries to take a fresh look at something, bypassing the pattern recognition and seeing the issue with a different perspective.

Selection approaches for radical innovation

This report describes the challenges of selection in the case of radical innovation – and some of the tools which organisations use to deal with it.

Serious Play

This is a tool which emerged from attempts to use Lego bricks and other elements as part of management training workshops.  

Six Sigma

A tool for measuring how many “defects” you have in a process, so you can systematically figure out how to eliminate them and get as close to “zero defects” as possible.

Six Thinking Hats

A tool for understanding and incorporating different approaches to problem solving.

Soft Systems Analysis (Methodology)

An approach to working with complex problems which have multiple interacting elements – social, technological, political, etc.

SPOTS Assessment Questionnaire

An abridged version of the SPOTS Diagnostic questionnaire.


A resource for understanding how storytelling can be useful for understanding innovation and entrepreneurship.

SWOT Analysis

A simple, structured way of exploring the key challenges facing an organisation.

Target costing

This “tool” involves the application of a suite of techniques aimed at product development.


A tool for understanding various categories of roles within a team.

Team working

Although theam working is increasingly important, we should not assume that simply gopuping people together makes them into a team.

Technological Forecasting

A tool for investigating new trends, radically new technologies, and new forces which could arise from the interplay of factors such as new public concerns, national policies and scientific discoveries.

The 5 Forces Competitiveness Map

This is a simple map that represents the competitive strategic battlefield in terms of five forces that interact to shape the challenges for firms

The Arthur D. Little (ADL) Matrix

A tool for grouping technological knowledge into four key groups – base, key, emerging and pacing.

The decision matrix

A simple tool which can be used to help in the process of strategic choice is a decision matrix. 

Three position technique

This tool helps develop empathy and improve understanding of different perspectives on a situation.  


A suite of creative thinking tools which help explore in systematic fashion a wide range of problems and potential solutions.

Uses for

This is a simple ‘ice-breaker’ exercise which focuses attention on creativity and particularly the power of groups in idea generation.