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On the Trail

Search toolkit

Innovation can come from many different directions and so we need a variety of tools to help us search in systematic fashion.  After all we have only limited resources so we need to manage this ‘treasure hunt’ wisely!  Amongst the tools we might use to help explore innovation space are:


The 4Ps innovation compass


Competitiveness profiling




Value curves

Process mapping

Recombinant innovation


Jobs to be done/ outcome driven innovation


Ten types of innovation

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