Cases and stories
Cases and stories
Here you can find audio versions of cases and stories about innovation management - click on the links to hear more
Striking an innovation chord
A short history of the electric guitar - and how innovation shaped its development over the past hundred years
What is innovation?
Podcast version of the introduction to The Craft of Innovation
Connect and develop at Procter and Gamble (part 1)
How a 200 year old corporation re-engineered its innovation model to take advantage of new opportunities in 'open innovation'
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Kodak's decline and (possible) renaissance
Kodak was a key player in creating the imaging industry in the 20th century but experienced major difficulties in the face of a changing market for digital photography. This case looks at the challenges and how the comany is trying to reuse knowledge to open up new market opportunities
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Luminaid
Case of a social venture which started with providing lighting solutions in energy-poor contexts and has grown to an international business with a variety of products, using a ‘buy to share’ approach
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The Model T Ford
A case exploring the innovations which led to the transformation of the automobile industry from a specialist luxury field to a mass market product sector.
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Siemens
A case exploring the 170 year innovation history of the giant German electrical/electronics company and its continuing commitment to innovation
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